Developing a Mood Board

A mood board is a attempt to outline a persona (often the user) in a visual form in order to quickly gain an insight or feel for that certain personality. They can contain basically anything related to that persona such as clothing preference, colours, favourite food, emotions, etc.
The following is a description of the fictitious user, 'Johnny Smith' and the mood board for his personality:

"John is a 75-year-old retired carpenter who still enjoys hikes in national parks and ridding his Harley-Davidson. He looks forward to the local club raffle and a catch up with the boys on a Thursday evening. He also enjoys playing bingo, listening to local radio and watching old western movies with his wife Jill. As he gets older and has to visit the hospital more often, he prefers quick and efficient healthcare with simple, bold instructions and hospital signs. He aims to enjoy the rest of his life traveling a little and spending time with family, especially his grandchildren."